Bio

Hey — I’m Irina.
I co-founded the award-winning digital marketing agency Galactic Fed. I’m also an obsessive artist, curious traveler, and I speak regularly on the Future of SEO & Search.
In a previous life, I studied physics (briefly at CERN Large Hadron Collider), and anthropology. I love to find ways to weave all these seemingly random things together!
Journeys into Art



In 2019, a year into settling down in one place after many years of nomadic wanderings, I found myself in a state of deep questioning and introspection. This enduring exercise led me to turn to art as a form of release, and what began with a child’s art set and a tiny canvas quickly snowballed into obsession, culminating in over 200 paintings, drawings, and sketches depicting an attempt at conveying inner experiences that words cannot reach.
My grandparents are also artists. My mom has an art background, and my uncle’s an electronic music artist. Growing up among artists gave me an intimate look at how others turn to art to express stuff, but it would be a long time (until I turned 30), before the artist re-emerged and art became a major part of my life.
I am a Romanian-American self-taught artist whose works explore themes of alienation, freedom, magic, inner worlds, the construction of the self, and the liberation of the self, with inspiration drawn from medieval and renaissance art and fables. Blending my emerging art career with a life of exploration, I have painted the portrait of the leader of Tuvalu, created a public works mural in a tribal land in Vanuatu, and exhibited in London, New York, and Seoul.
Future of SEO & Search
In 2018, I co-founded Galactic Fed, a top 1% digital marketing agency, to bring a scientific approach to how we approach growing online revenue and optimizing products and services for search. Fully-bootstrapped from 0 to 150+ team members, recently celebrated our 600th customer.
I’m a digital nomad who greatly values freedom of mobility, so my entire career has been remote, and Galactic Fed is a fully remote company. We’re so passionate about the nomadic lifestyle and future of work that my co-founder Zach is writing a book about it!
I am a regular voice in the ongoing conversation surrounding the future of SEO, AI, and search.
Curious Traveler




I was the first Romanian national to reach Lac Tele with my co-founder and best friend Zach. Located in the northern part of the Republic of Congo, and the site of a legendary dinosaur-like cryptid, Lac Tele is one of the most remote lake regions in the world.
I’ve explored over 60 countries, and regard travel as a slow, overland pilgrimage, where you show up on the world’s doorstep and are sometimes invited in for a glimpse in how other people eat, cook, and live. My life has helped me play with many contradictions – refugee and successful entrepreneur, scientist and artist, Transylvanian and global citizen.
For enquiries about my work, please reach out at contact.
CV
Irina Pana (Papuc)
Education
B.S., Physics, minor: Architecture
Illinois Institute of Technology
M.S., Cultural Anthropology
University College London
Group Exhibitions
“New Media” — CICA Museum
Korea
“Transcendence” — Boomer Gallery
London
Pop-up — Greenpoint Gallery
New York
Talks
“Art in Action” — organized by CICA Museum
New York
Awards
Boomer Art Prize
2025Other Relevant Experience
Portrait commissioned for Sir Tofiga Vaevalu Falani, Governor General of Tuvalu
Public mural in Naraak tribal lands, Tanna Island, Vanuatu
Selected Publications
New Media
Printed book
Transcendence Second Edition
Printed catalogue